Complete redesign of a dated line of souvenir gourmet snack tins. 
       
     
 Transitioning to a more geometric structure, working within a fresher color palette, and introducing "daytime" details to the design helped bring this line to a modern shelf without adding any additional production costs.
       
     
BEFORE
       
     
AFTER
       
     
 The reverse "night" side of each tin.
       
     
 Complete redesign of a dated line of souvenir gourmet snack tins. 
       
     

Complete redesign of a dated line of souvenir gourmet snack tins. 

 Transitioning to a more geometric structure, working within a fresher color palette, and introducing "daytime" details to the design helped bring this line to a modern shelf without adding any additional production costs.
       
     

Transitioning to a more geometric structure, working within a fresher color palette, and introducing "daytime" details to the design helped bring this line to a modern shelf without adding any additional production costs.

BEFORE
       
     
BEFORE

The original design jam packed too many focal points onto one tiny surface, causing unnecessary noise, no sense of hierarchy, and a disconnect between the icons of the city and the actual essence of the city.

AFTER
       
     
AFTER

Utilizing the new rectangular structure as a strategic design aid opened up the option of showing two seamless scenes on one tin. This "My Day in the City" approach not only helps organize a significant amount of visual content, it also allows the tin to be merchandised on shelf in two unique ways.

 The reverse "night" side of each tin.
       
     

The reverse "night" side of each tin.